Apna asar
dikhao.
Track how your brand shows up across Google, ChatGPT, Perplexity, Gemini and AI Overviews in English, हिन्दी, தமிழ், తెలుగు, বাংলা, and मराठी, then ship the fixes that move the score.
Search is moving.
Most tools didn't.
Indian buyers ask ChatGPT, Perplexity and Gemini before they ever see a blue link. The tools your agency pays for in dollars still pretend AI search doesn't exist.
of Indian informational queries already happen on ChatGPT, Perplexity, and Gemini.
what brands pay per seat per month for Western SEO tools that don't track AI.
of Indian internet users prefer content in Hindi or a regional language.
The full stack Indian brands need.
One product. Eight workflows. From the daily LLM poll to the WhatsApp digest your client opens on a Sunday , every step is built ground-up for Indian brands and the agencies that serve them.
Asar Pulse. See your Asar Score, every morning.
The Asar Score (0–100) tells you what % of LLM polls mentioned your brand this week , weighted by source authority and citation rank. Five LLMs. Six languages. One number to move.
- Daily polls across 5 LLMs
- Mention · citation · sentiment
- Source-page breakdown
- WhatsApp + email digest
Asar Lens. Know who's stealing the citation.
Add up to 9 competitors per brand. Asar Lens shows head-to-head mentions per LLM, per language, per topic , so you know exactly where Mamaearth is cited and you aren't.
- Per-LLM share of voice
- Topic-level head-to-head
- Alerts on >20% SoV drops
- Citation-source compare
Asar Studio. Briefs that LLMs love to cite.
Paste a keyword. Studio fetches SERP, AI Overview, and LLM answers in your language, then outputs a structured brief: entities, FAQs, schema, citation-ready facts. Write in 6 languages, publish to WordPress / Shopify / Webflow.
- SERP + AIO + LLM cross-ref
- Gemini Pro · Claude · Sarvam
- Brand voice memory (pgvector)
- One-click publish
Asar Crawl. See which AI bots actually crawl you.
Upload Nginx or Cloudfront logs. Asar buckets hits by GPTBot, PerplexityBot, ClaudeBot, Google-Extended, and AppleBot-Extended , then correlates with the pages getting cited. Plus llms.txt generator, schema audit, and Core Web Vitals.
- AI-crawler log analyzer
- llms.txt generator + validator
- Schema.org audit · 6 languages
- PSI + CrUX monitoring
Asar SEO Suite. Rank tracker, in your script.
Daily ranks across 6 languages, city-level for your top 10 keywords. Keyword research that understands Hinglish and code-mix. Competitor gap analysis that surfaces what they rank for that you don't.
- DataForSEO daily ranks
- Bing + Trends keyword data
- SERP overlap competitor gap
- AI-narrated weekly digest
| Keyword | Lang | Pos | Δ | Vol |
|---|---|---|---|---|
| best vitamin c serum india | EN | 4 | +2 | 27K |
| विटामिन सी सीरम कौन सा | HI | 6 | +1 | 8.1K |
| niacinamide vs vitamin c | EN | 11 | -3 | 12K |
| சருமப் பராமரிப்பு routine | TA | 9 | +5 | 2.4K |
| ত্বকের যত্ন vitamin c | BN | 14 | · | 1.8K |
Asar Local. Rank in every city. Every script.
Track your rank for local-intent queries across every pincode that matters, see which cities surface a local pack vs an AI Overview, and stay listed correctly on Justdial, Sulekha, IndiaMART. SERP-side signals only, no Google Business Profile required.
- Pincode rank grid (DataForSEO local SERP)
- "Near me" SERP feature intel per city
- Indian directory citation tracking
- Tier-2 / tier-3 content gap finder
Asar Copilot. Ask in Hinglish. Get the chart.
“Pichle hafte organic kyu giri?” Copilot answers from your GSC + GA4 + SERP data using Gemini Flash with tool-use. Outputs the chart, the why, and the 1-click action , all in plain Hinglish.
- Gemini Flash + tool-use
- Reads GSC · GA4 · SerpData
- Charts + 1-click actions
- Hinglish + 5 Indic langs
Asar Agency. Run 50 client brands from one screen.
Your domain, your logo, your client portal. Bulk briefs across brands. WhatsApp digests under your name. Razorpay sub-accounts (Phase 3) so you bill clients directly. Built for the 500+ boutique Indian agencies who white-label every Monday.
- Custom subdomain + palette
- Per-client viewer role
- Bulk content briefs
- GST-compliant agency invoicing
- +3 new Perplexity citations
- Flipped Claude on "vitamin C"
- Hindi CTR -18% , needs refresh
Hinglish queries · regional content · code-mix search · all first-class citizens.
Three steps to asar.
From kickoff call to first Asar Score in under 24 hours. Most teams are sharing their first WhatsApp digest by Monday.
Sign in with Google. We pull your Search Console + GA4 in two clicks. Add 3 competitors and your category , Asar seeds 30 prompts × your languages.
Within 24 hours, your Asar Score is live. Every LLM polled daily. Every citation logged. Every competitor mention compared. WhatsApp digest hits your team every Monday 9am.
Studio writes the brief. Crawl fixes the schema. Copilot answers "why did this drop?" with the chart. You move up. Repeat next week.
Asar vs Semrush vs Ahrefs vs Profound.
| Capability | Asar | Semrush | Ahrefs | Profound |
|---|---|---|---|---|
| Tracks Google rankings | ||||
| Tracks ChatGPT + Perplexity + Gemini | ||||
| Tracks Google AI Overviews | ||||
| Hindi + 5 Indic languages native | ||||
| INR pricing + GST invoicing | ||||
| WhatsApp weekly digest | ||||
| Agency white-label included | ||||
| Data resident in Mumbai (DPDP) |
Questions from every founder call.
What does "GEO" mean here?+
Generative Engine Optimization. As SEO is about ranking in Google's blue links, GEO is about being mentioned and cited inside ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews. Asar tracks both Google and AI on one screen.
Why is this India-first?+
Indic-language keyword data, ₹ pricing, GST-compliant invoicing, UPI Autopay, WhatsApp delivery, and Gemini on Vertex Mumbai for DPDP-compliant data residency. No Western tool ships all of this; bolting it on later is hard.
How is the Asar Score calculated?+
Across all your prompts × languages × LLMs, it's the % of polls where your brand was mentioned, weighted by source authority and citation rank. Updated daily, comparable over time, comparable to the named competitors you choose.
Do I need to know SEO already?+
No. Asar generates the prompt set, picks your competitors, and writes the weekly digest in plain Hinglish. If you do know SEO, you'll be productive in minutes. Every screen has the raw numbers behind it.
What does the agency white-label include?+
Your domain (seo.youragency.com), your logo, your colors, your invoice header, and a client-viewer role so brands log in to a portal that feels yours. Phase 3 adds Razorpay sub-accounts so you can bill clients directly.
How do I get access?+
Asar is in private beta with hand-picked Indian D2C brands and agencies. Book a 30-minute call with the founders and if you're a fit, we'll get you onboarded the same week.
Apna asar dikhao, aaj se.
Private beta with hand-picked Indian D2C brands and agencies. Book a 30-min call, see your live Asar Score, and decide.